Mozu

Overview

• For years there has been little to no effort from ecommerce and WCM platforms to marry the functionality and needs of each into a single cohesive environment that empowers marketing to easily manage their promotions, provide seamless editing integration, create rich, personalized content that targets user profiles, provide higher conversion and long term retention.
• Disconnected user experiences across most eCommerce and WCM platforms have made it difficult for users to remain oriented and productive.
• Clients have ended up with messy integrations on the front and/or back end.
• WCM platforms have not fully surfaced Mobile and Desktop management controls into the user tools
• The goal was to bridge this gap.

Vision Statements

• Empower merchants to use intuitive visual tools to easily create and validate moderate-to-complex multi device commerce site experiences.
• Remove the developer from day-to-day site management activities, but allow the developer to build components that simplify merchant tasks.
• Integrate with best of breed platforms for targeting, digital asset management, personalization, workflow, analytics, and other critical adjacent functionality.
• Distinguish ourselves in the market with simple but powerful concepts and a user interface centered around visual manipulation of site elements with multi-device features at the forefront.
• Have the power of Oracle and Demandware with the intuitive UI of Squarespace.

Additional Information
Aside from the standard features you would expect in an e-commerce platform, (Cart, Pricing, Discounts, Customers, Products, etc) below are some key features I implemented.

• Temporal Preview
• Omni Channel Management: Multi-site & Product Catalog
• Content Targeting and Behavior Based Promotion Management
• Reusable Content
• Multilingual Management