Lennar – MyLennar
Vision Statement
The MyLennar customer portal project unifies the sales execution process, from the initial home search through post-close support, into a single web-based application. The consumer facing application establishes a consistent, streamlined experience that promotes communication and guides the new home buyer through a well defined purchasing process.
Business Problem Statement
- The Lennar home buying process is unnecessarily complicated by the use of disparate systems for home search, sales, financing, title insurance, homeowners insurance and post-close service and support. In addition to the interruptive consumer flow, Lennar experiences data quality and tracking issues as data moves through these systems.
- Opportunities for cross selling of adjacent services is unnecessarily restricted by manual processes.
- Empower Lennar customers with a simple, yet comprehensive tool to enhance and improve their home buying and homeownership experiences.
Key customer benefit(s):
- Ease of mind driven by Lennar’s consistent, streamlined, and simplified process
- Single source for all information related to customer’s home experience
- Ongoing, positive, and productive relationship with Lennar
Key Business benefit(s):
- Improved gross sales
- Reduced cancellations
- Increased referrals
- Improved JDPower scores
- Reduce customer care requests
- Establish additional revenue streams – Example – Warranty Renewal Program.
Additional Information
- Gathered requirements and concerns from key stakeholders. NAT, UAMC, Lennar Ventures, Lennar, Marketing, Operations, Customer Care, IT & Sales.
- Compiled requirements and prioritized with Stakeholders.
- Identified system impact. JDE, Siebel, Sieble On-Premise, Build Pro, Dorado, UAMC
- 10(+) BRD’s
- Functional Requirements Documents Design Deliverables Documents System Impact
- Documentation Testing Requirements
- Training Documentation Communication Plan
