Creating the Experience

a guide to the Jiffy Lube® brand standards

The strength of the Jiffy Lube® brand communication relies upon the consistent execution of messaging and creative. The following pages provide guidelines to express the Jiffy Lube corporate brand identity. These identity guidelines are the standards for the application of the Jiffy Lube brand. If these guidelines are adhered to, the Jiffy Lube brand will have maximum clarity and impression.