Tagline position
"The Well Oiled Machine®" isn't just the idea behind our company, it's
the promise we want to put in front of the public - the idea that will
convince people that Jiffy Lube is the only place to go for oil changes
and all other preventive services we offer.
The relationship between the logo and the tagline is fixed. There are
only three acceptable alignments. One has the tagline centered below
the logo , the second has the tagline to the right of the logo aligned
with the center of the arrow, and the third has the tagline to the left
of the logo aligned with the center of the arrow. Use only the
supplied logos to avoid creating an incorrect relationship between the
logo and the tagline. You should never substitute or add any other copy
besides the tagline.
In print, the tagline should appear with the logo at least one time on
the creative.
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