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    <td><img src="../images/top_logo.gif"></td>
	<td><img src="../images/top_BrandStandards.gif" width="284" height="108"></td>
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                <td><p class="pagetitle">Graphic Elements</p></td>
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                <td><span class="pagesubtitle">Logo Guidelines</span></td>
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                <td><a href="javascript: history.go(-1)"><img src="../images/button_back.gif" width="81" height="18" border="0"></a></td>
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                <td><p class="pagesubtitlered">Logo orientation: Incorrect Usage</p>
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                    <td valign="top"><span class="copytitlemedium">Changing Colors<br>
                    </span><span class="copymedium">Jiffy Lube colors must always correspond to the Pantone Colors, or
match the color options supplied with these guidelines. The only alternative is black.</span> </td>
                    <td valign="top"><img src="../images/spacer.gif" width="20" height="1"><br>
                    </td>
                    <td valign="top"><span class="copytitlemedium">Background<br>
                    </span><span class="copymedium">The logo should not appear on a pattern or background that impairs
the legibility of the logo.</span> </td>
                    <td valign="top"><img src="../images/spacer.gif" width="20" height="1"></td>
                    <td valign="top">&nbsp;</td>
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                    <td colspan="5" valign="top"><img src="../images/spacer.gif" width="1" height="10"></td>
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                    <td valign="top"><img src="../images/logo_wrong_logored.gif" width="246" height="192"></td>
                    <td valign="top">&nbsp;</td>
                    <td valign="top"><img src="../images/logo_wrong_background.gif" width="246" height="192"></td>
                    <td valign="top">&nbsp;</td>
                    <td valign="top">&nbsp;</td>
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                <td>&nbsp;</td>
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                <td><table width="750" border="0" cellpadding="0" cellspacing="0">
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                    <td valign="top"><img src="../images/logo_wrong_orientation.gif" width="246" height="192"></td>
                    <td valign="top"><img src="../images/spacer.gif" width="20" height="1"><br>
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                    <td valign="top"><span class="copytitlemedium">Incorrect Orientation<br>
                    </span><span class="copymedium">The Jiffy Lube logo is not a directional element and therefore should
always be presented with the arrow pointing to the right. It is
important that the orientation of the logo be presented consistently.
As with every piece of communication, consistency aids in developing
the brand. Presenting the logo in any other way can diffuse brand
equity that was built using the logo correctly.</span></td>
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                <td>&nbsp;</td>
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