Graphic Elements
Tagline
Tagline position "The Well Oiled Machine®" isn't just the idea behind our company, it's the promise we want to put in front of the public - the idea that will convince people that Jiffy Lube is the only place to go for oil changes and all other preventive services we offer. The relationship between the logo and the tagline is fixed. There are only three acceptable alignments. One has the tagline centered below the logo , the second has the tagline to the right of the logo aligned with the center of the arrow, and the third has the tagline to the left of the logo aligned with the center of the arrow. Use only the supplied logos to avoid creating an incorrect relationship between the logo and the tagline. You should never substitute or add any other copy besides the tagline. In print, the tagline should appear with the logo at least one time on the creative.
Positions
|  | Jiffy Lube has one approved tagline, "The Well-Oiled Machine®." The relationship between the two is fixed. NO VARIATIONS ARE PERMITTED
Space Around the Logo
|  | The logo and tagline together create an important single unit in maintaining the Jiffy Lube Brand. As such, they must always be freestanding and separate from all other copy and graphic elements. All elements must be clear of the logo and registration mark by at least 1/4'', as shown in the diagram . This is the minimum uninterrupted space; it is usually desirable to allow more space. Spacing between the logo and tagline must be one "O" distance, as shown in the diagram.