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                <td><p class="pagetitle">Who is Jiffy Lube? </p></td>
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                <td><p><span class="copylarge">Jiffy Lube is a leader in the fast lube industry. Its tone of voice should reflect this with an authority and confidence that comes from specializing in the oil change business. It is never intimidating or overtly technical, rather it is always warm and welcoming. Jiffy Lube is eager to please by going &ldquo;over and above&rdquo; the call of duty to please customers, appealing equally to both men and women. Jiffy Lube is down to earth and straightforward. Jiffy Lube takes preventive maintenance seriously, but it also has a sense of humor that appeals to everyone. <br>
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                  <p><span class="copytitlemedium">The Jiffy Lube promise</span><br>
                      <span class="copymedium">Jiffy Lube marketing, advertising, procedures, training and operations should always communicate, support and enhance our Customer Value Proposition (CVP).</span></p>
                  <p><span class="copytitlemedium">The core benefits of our CVP are:</span><br>
                      <span class="copymedium">&bull; Jiffy Lube is fast and convenient.<br>
&bull; Jiffy Lube Signature Service<sup>&reg;</sup>Oil Change is more than an oil change.<br>
&bull; Jiffy Lube enhances the reliability and longevity of my vehicle.<br>
&bull; My vehicle&rsquo;s Jiffy Lube service history is available to me at ALL locations.<br>
&bull; Jiffy Lube services meet the manufacturer&rsquo;s requirements to maintain my vehicle&rsquo;s warranty.<br>
&bull; I feel like I made a smart choice.</span></p>
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