Graphic Elements
Logo Guidelines
Logo orientation: Incorrect Usage
Changing Colors Jiffy Lube colors must always correspond to the Pantone Colors, or match the color options supplied with these guidelines. The only alternative is black. |  | Background The logo should not appear on a pattern or background that impairs the legibility of the logo. |  |
|  | Incorrect Orientation The Jiffy Lube logo is not a directional element and therefore should always be presented with the arrow pointing to the right. It is important that the orientation of the logo be presented consistently. As with every piece of communication, consistency aids in developing the brand. Presenting the logo in any other way can diffuse brand equity that was built using the logo correctly.