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                <td><p class="pagetitle">Graphic Elements</p></td>
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                <td><span class="pagesubtitle">Logo Guidelines</span></td>
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                <td><p class="pagesubtitlered">Overview and color palette</p>
                    <p class="copymedium">This section introduces you to the Jiffy Lube &ldquo;J&rdquo; logo. For both the Jiffy Lube &ldquo;J&rdquo; logo and the &ldquo;word&rdquo; logo, follow the defined logo guidelines.</p>
                    <p class="copymedium">Proper treatment of the Jiffy Lube logo is crucial as it is the primary visual association consumers have with the brand. Following the brand standards for logo treatment ensures a consistent visual representation that protects brand equity. </p>
                    <p class="copymedium">The Jiffy Lube &ldquo;J&rdquo; logo is the preferred logo. However, there are times when there is not enough room to display the logo at the correct size without the letterforms distorting and the logo becoming illegible. In a space restrictive environment, when the conditions described occur, the Jiffy Lube &ldquo;word&rdquo; logo should be used. The color logo described in this section can appear on a white or a light solid background, or on a black or dark solid. Use only the digital version (vector art) of the logo, which is available on Storenet (our extranet site).</p>
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                      <td valign="top"><p class="copytitlemedium">Jiffy Lube "J" Logo</p></td>
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                      <td valign="top"><span class="copytitlemedium">Word Logo</span></td>
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                      <td valign="top"><span class="copytitlemedium">Contact Information</span></td>
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                      <td valign="top"><img src="../images/logo_red_jl_whiteback.gif" width="246" height="192"></td>
                      <td valign="top">&nbsp;</td>
                      <td valign="top"><img src="../images/logo_word.gif" width="246" height="192"></td>
                      <td valign="top">&nbsp;</td>
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                                <td>&nbsp;</td>
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                                <td><b><span class="leftnavtextgreybold"><span class="leftnavtext"><a href="mailto:jiffy-lube-creative-services@shell.com" class="leftnavtexton">For high resolution logos,<br>
                                  Please contact Creative Services</a></span></span></b><span class="leftnavtextgrey"></span></td>
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                                <td><span class="leftnavtextgrey">PO Box 4427<br>
Houston, TX <br>
77210-4427<br>
(713) 546-4222<br>
(800) 252-0554 x4222</span></td>
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                                <td><a href="mailto:jiffy-lube-creative-services@shell.com" class="leftnavtexton">jiffy-lube-creative-services@shell.com</a> </td>
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                <td>&nbsp;</td>
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                <td><p class="pagesubtitlered">Color Options</p>
                  <p class="copymedium"><img src="../images/logo_colorswatches.gif" width="512" height="142"></p>
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                    <td valign="top"><span class="copytitlemedium">Preferred Color Logo<br>
                      </span><span class="copymedium">The color logo shown here can appear on a white or solid background , or on a black or dark solid background.</span>
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                    <td valign="top">&nbsp;</td>
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                    <td valign="top"><span class="copytitlemedium">Alternate Logo<br>
                      </span><span class="copymedium">As an alternate to the color version, the logo may appear Black on a white background.</span></td>
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                    <td valign="top"><img src="../images/logo_red_jl_whiteback.gif" width="246" height="192"></td>
                    <td valign="top">&nbsp;</td>
                    <td valign="top"><img src="../images/logo_red_jl_purpleback.gif" width="246" height="192"></td>
                    <td valign="top">&nbsp;</td>
                    <td valign="top"><img src="../images/logo_black_jl_whiteback.gif" width="246" height="192"></td>
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                <td>&nbsp;</td>
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